AREA Uganda was formed in 2008 April with its vision of professionalizing the real estate sector and its mission to support member's real estate business success. 

The main objectives of AREA-Uganda among others are:

i. To Lobby and Advocate

The Association has become the lobby arm of real estate on behalf of its members including, lobbying on tax issues in parliament, good regulatory environment with Ministry of Lands, Housing and Urban Development and making presentations on housing forums representing the real estate industry. The Association is represented on many of the committees in the ministry concerning housing policy issues. Currently the AREA Uganda is working with the ministry to ensure that the Real Estate Agency and Management Bill is finalised and tabled to Parliament.

ii. To Promote Real Estate Education

This is through the different trainings conducted throughout the year. AREA-Uganda conducts several trainings which include, Mortgage, Valuation training, brokerage management training, condominium, housing finance, property management, green buildings training among others. The Real Estate Institute of East Africa was given the mandate to conduct further trainings on behalf of the Association.

iii. To ensure Business Best Practices

 This objective is to ensure that AREA Uganda Members comply and work within the laws and this is achieved through the different workshops organized by AREA Uganda and the different bodies that sensitize the members about emerging issues in the real estate industry.

iv. To carry out Research and Development

AREA Uganda promotes research and development through the resource centre and through this the members get a chance to come and get books about real estate and increase their knowledge .

v. To encourage collaboration and Networking

This is basically working with others to achieve  a common goal. AREA Uganda has encouraged collaboration through the monthly networking meetings, women council which encourages women to engage in real estate and exercise their potential as industry leaders, AREA Investment club which encourages the spirit of saving and investing.